Could you tell us a little bit more about yourself and what made you start the business? 

I graduated in Graphic Design in 1999 and had been a freelance graphic and print designer in the fashion industry for over 17 years. Working in fast pace environments creating digital prints and graphics for a range of designers, high street retailers, print studios and agents, I was keen to create my own designs which would be the opposite with a slow completely handcrafted process.

 

In my spare time, I took evening and weekend courses in just about every design medium you could think of including leather bag making, oil painting and perspex jewellery making! After a lot of experimenting, I found a way to combine my favourite two pencil drawing and hand embroidery. I was interested in homeware and interior design and I started designing my first range of wallpapers.

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What inspires your work? 

 

My work in inspired by nature and wildlife. I love observing animals and birds in their natural habitat and being outdoors.  I like to pick up the delicate details like a pattern on a birds wing or a bright fleck of colour on animals back and highlight this with delicate embroidery.

 

 
What is the most important thing for you in your business?

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To create beautiful original handcrafted designs which people will take pleasure from looking at and would like in their homes or businesses.

 

A little story or an anecdote you would like to share?

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If I wasn’t an artist/designer then I would like to of been a wildlife photographer. I love taking photos of wildlife as you can see from my Instagram! Each collection I design starts off from a series of photographs I take of a particular area of natural scenery and from these I draw and embroider colour detail into them.

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Based In: London, United Kingdom

Product Range:  Wallpaper, Chairs, Fabric, Cushions, Decorative Plates and Artwork 

Website: susannahweiland.co.uk

Instagram: @susannahweiland